Thursday, February 16, 2012

Turning Lemons into Lemonade

Do you ever have to make disclaimers and disclosures about your opportunity, product or service?
Instead of allowing this to be a negative, why not turn it into a selling opportunity?
Here is a great example from John and Anne Church of Thatcham, England.
While sitting in a restaurant, they read the warning disclosure for that restaurant's wine. It said:
Warning: Continued consumption of wine may lead to sophistication, cultural awareness, worldly concern, youthful ambience and POSSIBLE severe happiness.

Enough said.

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